Books to Help and Inspire



The Jelly Effect: How to Make Your Communication Stick



This book, by Andy Bounds, describes 'The Afters'. What your customer will be left with once they have bought your product or used your services.


The Call to Action and solid sales content are sadly often missing in conversations, on web pages and physical copy too. When we talk, or type stuff, about our business it is very easy to drift off into 'All About Us'. But most people are simply interested in 5 words -


'What's in it for ME'


If you don't answer that in 2 or 3 seconds flat then they will click back to the search pages or switch off and not listen to another word you say.


Talking, writing and designing that way isn't the easiest thing in the world - that's why top professional copywriters charge what they do - but there are ways to improve.


'Tell me what I'm going to gain by taking the next step'. That fits the requirement to a tee.


The Jelly Effect





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Don't Make Me Think!: A Common Sense Approach to Web Usability


Usability design is one of the most important though often least attractive tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humour and excellent to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques and examples presented within it revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions. For example, "We don't read pages--we scan them" and, "We don't figure out how things work--we muddle through". Getting to grips with such hard facts sets the stage for Web design that then produces top-notch sites.


Using an attractive mix of full-colour screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb.






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The Seven Habits of Highly Effective People


If there is just one book that's worth reading to help you change and manage your life - then this is it.


It sums up, and puts into perspective, how to get the best out of life and work. I go back and read it on a regular basis. It's a 'must have' for your book shelf.






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