At the end of the '90s supply chain management software developers Kewill Systems we under pressure from a multitude of young dot coms eating into their long standing client base. In the past, as a niche supply, they had worked very much on a reactive sales model but this was proving to be increasing unsustainable.

Having worked on a freelance basis in the field installing and integrating the software for several years, Roy was brought in-house to create a pro-active, telephone based, sales team from the ground up. Starting with almost a clean sheet Roy built the team to 10 within the first year and achieved £1,9m sales clawing back many lost clients in the process.

Kewill Systems